We’ve all been there. Hoarding vouchers and discount coupons which barely have any use for us before throwing it in the trashcan. The idea of these rewards is so much more enticing than the actual implementation that you start to wonder if there’s a good solution for it, after all. Well, now there may be one.
GATCOIN is a fledgling solution that will seamlessly handle all the aforementioned problems and then some. It is a crypto-currency token to be launched on the Ethereum network which will act as a portal for the retailer-consumer relationship and benefit them both.
First, let’s get something straightened out. This is so much more than a simple loyalty reward platform. It works for both the merchant and the customer. It allows the merchants to easily upload their products and issue branded digital tokens to the target audience in a matter of minutes.
For consumers, it enables them to purchase the products they want, claim rewards from the retailers, and even trade tokens in exchange for various crypto-currency which, I believe, will truly transform this market.
It has several differentiating factors which give it an edge over the traditional methods. First and foremost, it provides an open and global platform for the merchants to join and use. Its propriety service, named A-Drop, is a distribution system which will enable the retailers to target consumers based on their demographics, shopping habits, and geo-location.
It also has the push notifications feature which makes sure that customers take notice of the token receipt. The tradable tokens remain its most outstanding feature, allowing merchants to deliver immediate value to its customers. The tokens can be traded for GATCOINs which is essentially a liquid currency for the platform.
The distributive system will commence its operations in Japan. SK Japan, a popular retailer in the country, will be the first company to take advantage of the digital token technology. It plans to utilize GATCOINs for COTOCO, its mobile coupon/ gifting solution. Through SK Japan, GATCOINs will get access to over 60,000 retailers and 21 brands across the Asian continent.
Some of its components include GAT Network, GAT Wallet, GAT Marketplace, and GAT Exchange. GAT Network is a global blockchain network for the processing and the circulation of retail tokens. This also allows the A-Drop technology to work efficiently.
GAT Wallet is a mobile wallet that stores customers’ retail tokens to manage, trade or spend. GAT Marketplace is the platform where most of the buying and selling will occur via retail tokens. GAT Exchange is the crypto-currency exchange which will enable the customers to trade the retail tokens. The retail tokens can also be publicly traded for most of the major crypto-currencies including Bitcoin, and Ethereum.
There is also a GAT Foundation, which is an independent not-for-profit organization in Singapore. Since its public launch announcement, GATCOIN has been heralded as the greatest marketing revolution since the creation of points. It truly is an ingenious idea consolidated by firm execution.