Delicia is a company looking to disrupt the food industry. The team at Delicia recognizes the inefficiencies in supplying food products to consumers, and is hoping to eradicate them in the coming years. With as much as 40% of food being wasted in North America – due to regulations overseeing freshness, cleanliness, age, etc. – a change must be made. The Human population is only going to grow, and if we hope to feed all of its hungry mouths, we must be better at managing our resources.
A recent study released by the Commision for Environmental Cooperation (CEC) showed that there is over 168 million metric tonnes of food wastage every year just within Mexico, USA, and Canada. Of this wastage, the vast majority occurs between the retailers and consumers. In addition to the actual food products themselves being wasted, there is a huge amount of associated pollution and resource wastage in the production cycle. For the food to have found its way to a supermarket, it would have needed water to grow, man-power to be harvested, and fuel to be transported.
Delicia is proposing the creation of a new platform, intended to effectively connect retailers with appropriate consumers. Taking shape as an interactive platform, retailers and consumers will be able to browse, and upload pertinent data. Retailers will be able to broadcast promotions on expiring inventory, and even be able to track supply and demand more effectively. Analytics will allow retailers to tailor their inventory and promotions to match the needs of the consumers in the same geographical location as the store.
This will all be achievable through the use of both AI and Blockchain technology. Blockchain will allow for the tokenization of the app / platform. By tokenizing the service, Delicia will be able to offer discounted services, fast transactions, lower fees, and real time inventory searches. The entire system is intended to be cashless, relying solely of their DFT token. Based on the Ethereum protocol, the DFT token will be used by sellers and buyers alike. The use of DFT tokens allows for each transaction to be recorded in real time, to build data sets for the AI backend to analyze and introduce further efficiency to the system.
The goal of minimizing food wastage is a lofty one. The reasons for doing so are two-fold. Not only do we love the Earth and not want to squander resources, but in wastage reduction we will see an increase in revenue. By increasing efficiency and reducing waste, consumers save on purchase prices while retailers recoup money that would have been fully lost if their products were left to expire.
To achieve their goals of creating a Decentralized Food Network, Delicia is hosting an upcoming ICO. With their presale planned for July 31st, the sale will have a ‘soft cap’ of $5 million, and a ‘hard cap’ of $33 million. DFT tokens will be sold at a fixed rate of 0.00002 ETH each.
If the idea of minimizing food wastage intrigues you, make sure to check out the Delicia website.