Privacy is a constant topic on everyone’s mind. With the world becoming increasingly connected in time, means of intrusion are growing as well. Due to this constant and growing concern, the blockchain industry has seen the development of various privacy centric services. The most prominent of these being Monero and Zcash. Both are industry leaders with regards to privacy coins.
The need for privacy has filtered beyond transactions, and into our day to day browsing habits. With Facebook, Google, and various industry giants struggling in the past year with privacy policies, we have seen the rise of a crypto-based browser.
This browser was launched through the aid of an ICO, like many projects over the past two years. The brainchild behind the software is none other than Brendan Eich (creator of Mozilla).
The tagline used by Brave? “You are not a product. Why use a browser that treats you like one? Enjoy private, secure and fast browsing with Brave.”
Beyond blocking advertisements by default, and not tracking online activity, Brave has created a more lucrative microsystem. Through the use of their ERC-20 token name ‘BAT’, Brave is able to reward publishers of quality content. Users that opt-in to ads, are able to pay publishers as they see fit. Notably, Brave recently partnered with Civic to make this process even easier.
The browser itself provides all of the function that one would expect from a market leading product. The difference is that the privacy, which users assume they maintain through use of Chrome, is actually there with Brave.
While Chrome is a fantastic browser that offers a bevy of features, and is as quick as they come, it has its faults. As discussed, these faults come primarily in the form of a lack of privacy. The issue has grown to the point where Brave themselves have filed formal complaints with the European General Data Protection Regulation. Speaking with Reuters, Brave has gone so far as to say, “There is a massive and systematic data breach at the heart of the behavioral advertising industry. Despite the two-year lead-in period before the GDPR, adtech companies have failed to comply.”
While surely not the intention of Chrome, past and recent moves have resulted in a mass exodus of users from the browser. With Brave taking a stand for privacy, and multiple respected individuals and publications praising the new browser, they have found themselves with an active user base totalling over 4million.
As their tag-line states, we are not products, and we shouldn’t be treated as such. I, for one, have been using both the mobile and desktop version of the Brave browser for months. I will not be turning back.